Dadang spent his childhood in the agricultural area in Indonesia. His early day’s life experience was obviously giving a strong foundation of being sensitive to any natural phenomenon surrounding him. He even thinks; why string bean is different from the other beans? What is in the cock’s crow? What song bamboo clump tries to sing? Yet, he found the ‘message’ conveyed by Aloe more than what other people comprehend it as the healing substance to bring back the beauty glint of the matt hair or skin. Furthermore, eastern culture provides him the values of philosophies and wisdoms. Then what he has been doing is to blend his natural intelligence with the values of the wisdoms of eastern philosophies. And he has successfully poured the conceptions on one of his fine books titled: “Yee-Haw! What A New Day!!!“.

He started his professional career as a sales representative, and then promoted to a training manager function for one of the most admired multinational New York based companies in its branch office in Indonesia. Nevertheless, he has also experienced in Product Planning Management, Customer Relation Management, and Business Development; as well as Outsourcing Business Portfolio Management. He is currently heading the Strategic Planning Department of the same company.