Crazy Good Idea, Crazy Good Results

Crazy Domains

Domain marketing doesn’t usually turn heads, but Crazy Domains wanted to flip the script. Instead of another forgettable tech ad, they went bold with a character-led, story-first video campaign that brought humour, heart, and high performance into the mix.

Watch our video for Crazy Domains

Crazy Domains came in with a clear brief, and together we pushed into new creative territory. We kept things fun, fast, and on-brand — but also showed how narrative storytelling and design-led motion can make even technical products feel fresh and engaging.

Manas Ojha

Creative Strategist

The Ask

Crazy Domains was on a mission to educate Aussies about the new .AU direct domain, a shorter, sharper way to claim your digital identity. With funding support from the Australian Domain Authority (auDA), they needed to drive awareness in a way that would actually stick.

Build awareness of .AU domains with Australian audiences
Lead with humour across YouTube and paid social
Create a 4-part video series: 30s heroes + 15s cutdowns
Maintain narrative flow and standalone clarity
Wrap it all in one efficient shoot day

The Approach

Enter Jack, our fictional business owner dealing with digital disasters. Each video paused right at the pain point, letting the moment land before Crazy Domains swooped in with the fix.

We leaned into fast-paced, character-led storytelling with humour and real-world problems. Modular sets let us film everything: four stories, stills, and ad cutdowns all in a single day. Even the 15s were written fresh to hold their own.

The tone was light, the production smart, and everything focused on making complex tools feel crazy simple.

The Takeaway

This campaign proved that even a deeply technical message can be delivered with charm and clarity.

You don’t need jargon. You need a journey. Start with a character, hold on the pain point, then bring in the solve, fast. Great creative scales when you design it right from day one.

Fresh ideas. Tight formats. And a brand story worth watching.

The Impact

100K+ views per video in the first month, and climbing by 25% week on week. Engagement was strong. Feedback was glowing. And internal teams across APAC saw a new creative benchmark. The best part is that Crazy Domains discovered a new way to speak. One that’s fun, human, and perfectly primed for the next chapter.