For five+ years, we've partnered with Reckon, an Australian accounting and payroll software, to share their story. Recently, they made a big change with a brand refresh that introduced new apps and an updated product interface. The challenge? Showcasing this transformation in a competitive market while keeping the content engaging for everyone.
Vidico has been a fantastic long-term partner for Reckon, helping us create some truly standout brand and product videos in that time. Their creativity and innovation, paired with their production capability is unmatched. And they’ve nailed the brief yet again with our latest project.
As Reckon rolled out these changes, they conducted a thorough UX review. The results revealed that video content was under-utilized in key buyer journey stages.
With the introduction of new apps, it became clear that Reckon needed videos that showcased the simplicity and power of their offerings, presented in a compelling narrative that aligned with their refreshed brand.
What was the lightbulb moment for us? The need for storytelling.
Our team stepped in with a solution: an integrated suite of videos aimed at demonstrating Reckon’s expanded portfolio.
The campaign was designed not just for Reckon’s website but also for a full-funnel media plan to ensure widespread visibility:
The video content was crafted to humanize the technology, showing Reckon’s solutions in action and focusing on ease of use—a key need for small and medium businesses.
Reckon’s brand refresh, paired with engaging video content, not only captured attention but drove results across multiple channels. Reckon loves partnering with Vidico for our creative expertise, making this collaboration a win for long-term growth!
The videos garnered over 15 million impressions, with a view-through rate (VTR) of 98% on Connected TV and 3.3 million views overall.
But the true impact lay in the website metrics:
Video had successfully showed Reckon’s tech in an engaging, digestible way creating a lasting impression on Reckon’s target audience.
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